Imagine an advertising platform where audiences are not only exposed to your brand, but one where they want to interact with your product and/or offers for long periods of time. It’s already here and it’s going to change things dramatically.
With over $333.25 billion to be spent on global online ads this year and projected to hit $517.51 billion by 2023, it seems obvious that dozens of companies are clamoring to innovate ad technology.
Against this backdrop, we’ve identified one platform whose ads are crushing all other forms of digital ads that could potentially disrupt even the majors like Facebook, Google, and Twitter. The platform is online gaming and the rising company taking in-game advertising to the next level to deliver unmatched returns for their clients is Versus Systems Inc. (CSE: VS) (OTC: VRSSF).
What Versus Systems has done is to crack the code to make gamers choose to interact directly with a brand for almost 15 minutes per campaign—These levels of engagement are completely unheard of in mainstream advertising. We are talking transaction rates 3,500% above the industry average.
Most consumers and audiences have grown wise to skipping ads on YouTube videos, blocking ads with ad-blockers on Google, or just outright missing and ignoring ads on Facebook and Twitter. But Versus Systems Inc. has found a way to captivate attention, turning advertising into a playable, enjoyable event with provable results.
The flagship WINFINITE gaming platform from Versus Systems continues to shatter expectations, by innovating a way to captivate and capitalize upon players’ attention. In terms of impressions, each player on WINFINIITE’S platform spends multiple minutes interacting with a brand’s logo/prizes embedded within the game.
Ad engagement on the major social media is relatively low , like Facebook’s average engagement rate at less than 0.09%, Twitter even worse at 0.048%, and Instagram only slightly better than both at 1.60%.
In contrast, players on Winfinite are exposed to a brand’s logo throughout their playing experience. To make the experience even more positive, they’re playing for a real prize associated with the brand (free items, gift cards etc.). So, Winfinite players interact directly with the brand/prize for an average of 14.8 minutes per session – a radical shift for advertisers.
Players have also shown their excitement to take part in the interaction after playing, by delivering Versus with email open rates of 54%—more than 300% the industry average .
Much more engaging than just being served ads, players and fans are given a choice of real prizes—all while delivering an easy way to discover affiliated products and other, similar games and experiences.
Impressive List of Early Adopters
Content developers for the WINIFINITE platform are looking to benefit from Versus Systems through exposure to an established audience of gamers/viewers, as well as increased advertising revenue for themselves. Already, Versus Systems is gaining serious momentum with major industry participants.
It has signed an agreement to license Versus’ WINFINITE technology for use in HP products and services. The agreement provides for the non-exclusive use of Versus’ technology and prizing software by HP and for access to the WINFINITE platform.
The company has also signed on Animoca Brands, which will potentially utilize Winfinite for advertising via their established partnerships with iClick, Talenthouse, and Silveregg. Animoca Brands will also explore the potential to implement rewards programs utilizing non-fungible tokens into its existing portfolio of mobile games.
And to add to the early adopters, Versus has joined with established developer, Ludare Games Group to integrate its patented WINFINITE platform into upcoming games, including a location-based augmented reality mobile game.
Ready to Storm the Massive US Market
The online gaming industry is growing at an extremely impressive rate. The video games market could be a $300 billion industry by 2025. And while this growth is global, the growth in the US has been perhaps the most astounding. It’s been projected that the US will overtake China as the world’s No. 1 gaming market in 2019, leading to a new wave of games from China coming overseas to compete.
The Rapid Growth Gaming Industry
Versus Systems Inc. has already filed over 40 United States Patent and Trade Office (USPTO) and Patent Cooperation Treaty (PCT) claims around player identification, dynamic regulatory compliance, and conditional prizing in games, TV, and streaming media.
Through its WINFINITE platform, Versus Systems Inc. has designed a method to best capitalize on this growing wave of gaming enthusiasts—It just makes gaming more fun.
Ten Reasons that Versus Systems Inc. (CSE: VS) (OTC: VRSSF) deserves investor attention right now:
- Versus Systems is a leading developer with a proprietary gaming/content prize platform
- Generating ~15-minute interactions with gamers/viewers for clients
- Transaction rates that are 35x industry average
- Email open rates of 54%—more than 300% of the industry average
- US$0.50 Cost-Per-Session is lower than Facebook’s average Cost-Per-Click (CPC)
- Regulatory compliance across multiple jurisdictions
- Gaming industry growing at a rate that could be $300 billion by 2025
- Delivers high engagement and KYC data for clients and developer partners
- Filed over 40 USPTO and PCT claims for proprietary platform Winfinite
- Signed licensing of WINFINITE platform with significant industry leaders, including HP
For more on Versus Systems Inc. and the company’s most recent news, see the company’s website at https://www.versussystems.com