Target, Like Other Retailers, Did Not Have a Merry Christmas

Target, Like Other Retailers, Did Not Have a Merry Christmas

Comparable stores sales at Target fell well below the previous year, joining a growing list of retailers reporting meager performances during the critical holiday shopping season.

COMPARABLE STORES SALES at Target fell well below the previous year, joining a growing list of retailers reporting meager performances during the critical holiday shopping season.

Target said Wednesday that it experienced weaker-than-expected sales of electronics, toys and home goods. Comparable sales climbed 1.4% in the November-December period, compared with a 5.7% increase a year earlier.

Digital sales rose 19%, also down from last year’s jump of 29%.

Shares of Target are down 7% before the opening bell.

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