Shares of Coca-Cola Co. KO, -0.77% shed 0.77% to $58.33 Thursday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average DJIA, +0.17% rising 0.17% to 34,500.73 and the S&P 500 Index SPX, -0.32% falling 0.32% to 4,451.14.
This was the stock’s seventh consecutive day of losses.
Coca-Cola Co. closed $6.66 short of its 52-week high ($64.99), which the company achieved on April 24th.
The stock demonstrated a mixed performance when compared to some of its competitors Thursday, as PepsiCo Inc. PEP, +0.96% rose 0.96% to $176.40, Starbucks Corp. SBUX, -0.89% fell 0.89% to $95.10, and Mondelez International Inc. Cl A MDLZ, +0.44% rose 0.44% to $70.00.
Trading volume (17.2 M) eclipsed its 50-day average volume of 11.1 M.