XWell’s shares rose after it disclosed an agreement to provide members of Priority Pass with access to the company’s spas.
The stock rose 33% to $2.40 in after-hours trading on Monday. Shares ended the regular session flat at $1.80, and are up 3.5% on the year.
The New York wellness holding company said the partnership will allow it to reach a wider audience.
The deal gives members of Priority Pass, an airport experiences program, access to a 25-minute Zero Gravity Massage Lounger. The offering started on Monday at six XWell locations in the U.S., in cities including New York, Miami and Philadelphia. It will then be rolled out at the company’s remaining 17 U.S. locations beginning Sept. 16.