Shares of Procter & Gamble Co. PG, +0.78% inched 0.78% higher to $160.10 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average DJIA, +0.40% rising 0.40% to 34,721.12 and the S&P 500 Index SPX, -0.27% falling 0.27% to 4,488.28. This was the stock’s fourth consecutive day of gains. Procter & Gamble Co. closed $5.25 short of its 52-week high ($165.35), which the company achieved on January 21st.
The stock outperformed some of its competitors Friday, as Johnson & Johnson JNJ, +0.20% rose 0.20% to $182.12, L’Oreal S.A. ADR LRLCY, -1.16% fell 1.16% to $79.45, and Estee Lauder Cos. Cl A EL, -0.14% fell 0.14% to $266.64. Trading volume (6.0 M) remained 1.7 million below its 50-day average volume of 7.8 M.