Lululemon stock (LULU) fell more than 19% during Friday’s trading session, marking its worst day since March 2020, after the company warned profits would take a hit amid what it called a “dynamic macro-environment,” with tariff uncertainty and some consumer softness weighing on its outlook.
The company now expects second quarter adjusted earnings per share to fall in a range of $2.85-$2.90, far lower than Wall Street’s estimates for EPS of $3.31. Lululemon also cut its full-year EPS outlook to a range of $14.58-$14.78 from $14.95-$15.15.
“As we navigate the dynamic macro-environment, we intend to leverage our strong financial position and competitive advantages to play offense, while we continue to invest in the growth opportunities in front of us,” CEO Calvin McDonald said in the release.
Revenue for the second quarter is expected to grow 7%-8% to a range of $2.535 billion-$2.560 billion. That’s below the Street’s expectations of $2.568 billion, according to Bloomberg data.
The company reiterated its revenue outlook for 2025 in a range of $11.15 billion-$11.30 billion.
Shares of the retailer are now down over 30% this year.
For the first quarter, Lululemon posted mixed results as revenue came in at $2.37 billion, slightly higher than the $2.36 billion Wall Street anticipated. Adjusted earnings per share came in line with expectations at $2.60. Same-store sales, however, increased by 1%, less than the 2.4% growth the Street hoped for.
According to Lululemon’s 2023 annual report, 42% of its products were manufactured in Vietnam, 16% were made in Cambodia, 11% in Sri Lanka, 10% in Indonesia, and 8% in Bangladesh, among other countries. It also sourced 40% of its fabrics from Taiwan, 26% from China, and 12% from Sri Lanka.
“The current tariff paradigm has brought uncertainty into the retail environment as consumers try to assess the impact they will have on daily life,” McDonald added.
CFO Meghan Frank told investors that the company’s guidance assumes a 30% tariff on China and a 10% tariff on all countries. She added that is using pricing and sourcing.
“We are planning to take strategic price increases, looking item by item across our assortment as we typically do, and it will be price increases on a small portion of our assortment,” she said, calling them “modest.”