Think video gamers sit alone in dank basements playing out virtual scenarios without any tangible real-world rewards? Think again. ESports – defined as people competing in video games before live audiences – attracted 400 million viewers in 2018. Players earned millions of dollars in prizes.
Now analysts suggest investors would be wise to get into the game, but maybe not in the way you’d expect. It’s difficult to predict which game will take off next. A more likely bet, though, is to invest in the technology that runs in nearly every game. Versus Systems Inc. (CSE:VS) (OTC:VRSSF). is an emerging technology that’s ready to hit it out of the park with its in-game advertising and prize platform.
Key Points: Versus Systems Inc. (CSE:VS) (OTC:VRSSF) is the only company in the World implementing this platform and signing huge contracts with Companies like HP. Consider picking up some stock in this ingenious company while it’s still not on Wall Street’s radar before the stock starts to really appreciate
ESports teams are akin to traditional sports franchises, complete with sponsorship deals, advertising and player contracts, and media agreements. Owners of the New England Patriots, Vancouver Canucks and New York Mets have all provided financial backing.
To give you an idea of its size, the world championship finals for the online battle arena video game League of Legends (Which Versus Systems just signed with) attracted twice as many viewers as Super Bowl 52 in 2018. Likewise, the fan base for eSports is enormous, with the massive gamer audience for the Amazon-owned video streaming service Twitch second only to Netflix, based on minutes per user watched.
Esports Growth Projections Hit it Out of the Park
Experts say the industry is only going in one direction from here – double-digit growth. The projections attracted the attention of CNBC, which published a recent article outlining real-world facts that make the virtual world of e-sports a prime investment opportunity.1
The numbers are almost unbelievable. The CNBC articles cites experts predicting the industry will bring in about $1.1 billion in 2019. That’s a 22% increase from 2018. Surveys indicate 63 million U.S. viewers watched esports last year. That’s similar to the numbers the National Basketball Association (NBA) draws.
Sports, though, are a passion people are willing to pay for. A 2017 MarketWatch article shows that Americans alone spent $100 billion on sports that year. Over half that was on sporting events.2 In Canada, the hockey industry is worth more than $11 billion, according to a 2015 article on Sportsnet.3
The worldwide media and entertainment market is expected to explode from a $1.72 trillion industry in 2015 to $2.2 trillion by 2021. Online gaming is a key reason for that growth.4
Each year, the number of people watching online gamers rises too. From 2016 to 2017, viewership rose by 19.3%. 5
The percentage increase slowed a bit in 2018, but by then the total audience was at 380 million people. By 2021, experts believe the total audience to be at about 557 million.
It’s a bit easier to understand the exponential growth when you consider the money at stake. Esports prize pools totaled $160 million in 2018, according to the CNBC article. In 2019, prizes pools are projected to hit $200 million, a 25% increase. In 2017, the mean earnings for each player was about $6,500. By 2018, that mean salary jumped to about $8,300.
How Versus Systems taps into Esports
The prizes are the key. In 2019, most consumers and audiences have grown wise to skipping ads on YouTube videos, blocking ads with ad-blockers on Google, or just outright missing and ignoring ads on Facebook and Twitter. Players tune out ads, but pay attention to prizes.
The company operates a business-to-business software platform that game developers and publishers use to create prize-based matches to players. The company is establishing a niche unlike anything ever seen before in the marketplace, and as such are pioneering a major change, which equals major upside for investors.
Their flagship WINFINITE gaming platform continues to shatter expectations, by innovating a way to captivate and capitalize upon players’ attention. In terms of impressions, each player on the WINFINITE platform spends multiple minutes interacting with a brand’s logo/prizes embedded within the game.
That’s opposed to other social media like Twitter, Facebook and others where ad engagement is very low. Facebook’s average engagement rate is currently less than 0.09%, Twitter is even worse at 0.048%, and Instagram only slightly better than both at 1.60%.
In contrast, players on WINIFINITE are exposed to a brand’s logo throughout their playing experience. To make the experience even more positive, they’re playing for a prize associated with the brand (free items, gift cards etc.). Winfinite players interact directly with the brand/prize for an average of 14.8 minutes per session.
The Versus Systems platform is a momentous shift for advertisers. Players have also shown their excitement to take part in the interaction after playing, by delivering Versus with email open rates of 54%—more than 300% of the industry average
“Our platforms drive engagement by allowing players to play their favorite games for prizes: downloadable content physical goods, real-life experiences, tickets, coupons, and events,” the Versus website explains.
“Gamers hate ads but love winning prizes. Reimagining traditional advertising, Winfinite engages passionate players with compelling challenges offering your extraordinary products and services.”
Players see the prizes not as an interruption. They don’t seek to block the prizes or sneak off to the kitchen for a snack. Instead, prizes enhance the gaming experience.
Versus knows it’s created something valuable. The company has added a an investor section on its website – https://www.versussystems.com/investors-index#investors Information under investors includes videos explaining the system, news, and filings etc.
1. Versus Systems is a leading developer with a proprietary gaming/content prize platform
2. Generating ~15-minute interactions with gamers/viewers for clients
3. Transaction rates that are 35x industry average
4. Email open rates of 54%—more than 300% of the industry average
5. US$0.50 Cost-Per-Session is lower than Facebook’s average Cost-Per-Click (CPC)
6. Regulatory compliance across multiple jurisdictions
7. Gaming industry growing at a rate that could be $300 billion by 2025
8. Delivers high engagement and KYC data for clients and developer partners
9. Filed over 40 USPTO and PCT claims for its proprietary Winfinite platform
10. Signed agreements with leading gaming and tech companies, including HP, Inc.
USA News Group
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