Nio CEO touts its electric cars as ‘ticket to a new lifestyle’

Nio CEO touts its electric cars as ‘ticket to a new lifestyle’

William Li describes his company’s cars as status symbol in ‘60 Minutes’ interview

“If you are buying a car, you’re not just buying a vehicle. You’re buying a ticket to a new lifestyle.”

That’s what William Li, chief executive of Chinese electric-car maker Nio Inc.NIO, +6.94% said in an interview broadcast Sunday on “60 Minutes.”

Li told CBS correspondent Holly Williams that while his company — dubbed by some the Tesla of China — sells luxury cars, he thinks of it more of a lifestyle company, with the cars serving as a status symbol for a growing middle and upper class in China.

To that extent, Li has opened a number of so-called Nio Houses in China — exclusive clubhouses for Nio owners only. Aside from socializing, members can hold business meetings and take classes in subjects such as flower arranging and espresso making, “60 Minutes” reported.

“If you are buying a car, you’re not just buying a vehicle. You’re buying a ticket to a new lifestyle.”

That’s what William Li, chief executive of Chinese electric-car maker Nio Inc. NIO, +6.94% said in an interview broadcast Sunday on “60 Minutes.”

Li told CBS correspondent Holly Williams that while his company — dubbed by some the Tesla of China — sells luxury cars, he thinks of it more of a lifestyle company, with the cars serving as a status symbol for a growing middle and upper class in China.

To that extent, Li has opened a number of so-called Nio Houses in China — exclusive clubhouses for Nio owners only. Aside from socializing, members can hold business meetings and take classes in subjects such as flower arranging and espresso making, “60 Minutes” reported.


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